Francesco Ciulla
Francesco Ciulla


Francesco Ciulla

5 Reasons to drill into a Niche

5 Reasons to drill into a Niche

Because we don't have time for everything

Francesco Ciulla's photo
Francesco Ciulla
·Jul 2, 2021·

2 min read

When you become a content creator, whatever medium you use, it is important to choose a topic, a niche to talk about, especially if you are at the beginning of your career as a content creator.


For different reasons:

  1. Credibility: Being credible is a fundamental part of your online presence. Internet is a revolution because it gives everyone the opportunity to express themselves, but this means that you have to be always careful what you read and watch. You have to be critical. On the creator side, talking about the same topic every day will slowly establish your credibility.

  2. Less is More: Having fewer or just one topic to talk about may seem like a disadvantage, but it's not at all! The value you can provide on that niche is way higher, and especially if you create content for free, you can't talk about many things because you also need to live and dedicate time to your family, your job, and everything else.

  3. Understanding the problems better: By Talking about the same topic for a long time, constantly, you begin to understand what are the most common problems of people, and this will help you to create better content for them. Understanding the problem is a necessary part to find the solution.

  4. Being Recognized as an Authority: If you keep putting out content, in any form, and you keep answering to people's problems, the magic will happen: you will start being recognized as an authority in the sector and this can lead to an infinite number of opportunities: Conferences, public speaking, consultancy.

  5. Money: It is rare that someone wants to rely on a person who does something only as a hobby. If you want to make money, you need to specialize, at least in the beginning.

Based on these principles, I decided to specialize my content on Docker, and a few days ago I became a Docker Captain!

That's not a coincidence for sure.

If you want to stay up to date on Docker and my upcoming content, you can subscribe to my 🔴YOUTUBE CHANNEL🔴

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